A recent trend in media selection is to:
A)put media planners on the creative team.
B)use account planners to work with advertising agencies in designing advertising campaigns.
C)involve media companies in the latter stages of advertising campaign design.
D)involve media companies in the early stages of the advertising design process.

Question

Quizplus · Accepted Answer

The recent trend in media selection is to involve media companies in the early stages of the advertising design process. This is because media planning is becoming more complex due to the proliferation of new media channels and the need for media to be more targeted and personalized. Therefore, media planners need to be involved in the creative process from the beginning to ensure that the media plan is integrated with the creative message and that the media strategy is aligned with the overall marketing objectives.

A Recent Trend in Media Selection Is To