The key phrase in an advertisement that is memorable and identifies the uniqueness of the brand is:
A)the creative brief.
B)product positioning.
C)variability theory.
D)a tagline.

Question

Quizplus · Accepted Answer

A tagline is a phrase or slogan that is associated with a brand and is used in advertising to capture the essence or unique selling proposition of the brand. It is designed to be memorable and catchy, helping consumers to remember the brand and what it stands for. Some examples of famous taglines include Nike's "Just Do It," McDonald's "I'm Lovin' It," and Coca-Cola's "Taste the Feeling."

The Key Phrase in an Advertisement That Is Memorable and Identifies