Each of the following is a component of a creative brief except:
A)stating which media will be used in the campaign.
B)the objective of the campaign.
C)the target market for the campaign.
D)outlining the message theme.

Question

Quizplus · Accepted Answer

While media selection is an important consideration in a campaign, it is not necessarily a component of a creative brief. The purpose of a creative brief is to provide direction and focus for the creative team, so the other options - objectives, target market, and message theme - are typically included.

Each of the Following Is a Component of a Creative