A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?
A) Slice-of-life
B) Dramatization
C) Testimonial
D) Expert authority
Correct Answer:
Verified
Q211: Which type of executional framework seeks to
Q212: Showing how a product works is found
Q213: The testimonial execution is effective, especially with
Q214: An authoritative execution assumes that consumer and
Q215: A dessert that is promoted as being
Q217: In an advertisement for the Weight Center,
Q218: Presenting product facts in a straightforward manner
Q219: Ads using an informative executional framework are
Q220: An endorsement by Consumer Reports would typically
Q221: The authoritative execution assumes consumers and business
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