In an advertisement for the Weight Center, Casey talks about the weight she lost and how good the employees were to her. This is an example which type of executional framework?
A) Dramatization
B) Testimonial
C) Authoritative
D) Informative
Correct Answer:
Verified
Q212: Showing how a product works is found
Q213: The testimonial execution is effective, especially with
Q214: An authoritative execution assumes that consumer and
Q215: A dessert that is promoted as being
Q216: A business-to-business ad featuring a routine business
Q218: Presenting product facts in a straightforward manner
Q219: Ads using an informative executional framework are
Q220: An endorsement by Consumer Reports would typically
Q221: The authoritative execution assumes consumers and business
Q222: Perfumes and colognes often rely on a
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