Hershey advertises throughout the year but more during the holidays. Which type of approach is Hershey using?
A) A continuous campaign
B) Gross impressions
C) A pulsating campaign
D) A flighting (or discontinuous) campaign
Correct Answer:
Verified
Q75: If three advertisements are placed on a
Q76: If it costs $300,000 to place an
Q77: Opportunities to see measures the average number
Q78: Reach and frequency are, in essence, the
Q79: Opportunities to see measures the impact or
Q81: A pulsating schedule means there is an
Q82: A continuous budgeting plan of advertising for
Q83: Gross impressions represent the number of times
Q84: Describe opportunities to see (OTS)and gross rating
Q85: Recency theory is based on the:
A)concept that
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