Reach and frequency are, in essence, the same thing, because they show how many people encountered an advertisement during a given time period.

Question

Quizplus · Accepted Answer

Reach and frequency are related, but they are not the same thing. Reach refers to the number of unique individuals who were exposed to an advertisement during a given time period, while frequency refers to the number of times those individuals were exposed to the advertisement. So while reach measures the audience size, frequency measures the number of impressions delivered to that audience.

Reach and Frequency Are, in Essence, the Same Thing, Because