If it costs $300,000 to place an advertisement on a television show that has an audience of 15,000,000, the CPM would be $20.00.

Question

Quizplus · Accepted Answer

CPM (cost per thousand) is calculated by taking the total cost of an ad and dividing it by the number of impressions (views or exposures) it receives, multiplied by 1000.

In this case, the CPM would be:

CPM = (300,000 / 15,000,000) x 1000
CPM = 20

Therefore, the statement is true.

If It Costs $300,000 to Place an Advertisement on a Television