The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:

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Pulsating media budget schedule maintains a minimal level of advertising throughout the year, but increases advertising at periodic intervals. This approach is particularly suitable for businesses that experience fluctuations in demand, such as seasonal or holiday-related demand. Flighting or discontinuous media budget schedule involves alternating periods of advertising with no advertising at all. Continuous media budget schedule maintains a consistent level of advertising throughout the year, while gross impressions refer to the total number of times an advertisement is seen by the target audience.

The Media Budget Schedule That Maintains Some Minimal Level of Advertising