Although there are a large number of media buying agencies throughout the world, nearly 75 percent of all global media buying is conducted by:
A) six large global agencies or their holding agencies.
B) U) S. agencies.
C) European agencies.
D) the WPP group.
Correct Answer:
Verified
Q216: Business-to-business advertising is:
A)mostly in newspapers.
B)mostly spent on
Q217: According to research by American Business Media,
Q218: The recent shift in business-to-business advertising to
Q219: The media multiplier effect means:
A)the combined impact
Q220: Ads in trade journals and other media
Q221: While many tactics used to develop advertising
Q222: Advertising in international markets is largely the
Q223: In business-to-business advertising, the majority of advertising
Q225: Name the challenges present in business-to-business media
Q226: Many of the goals of business-to-business advertisements
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