
While many tactics used to develop advertising campaigns in the United States apply to international advertising, differences do exist in terms of the nature of the target market, media preferences, and the processes used to buy media time and space.
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Q216: Business-to-business advertising is:
A)mostly in newspapers.
B)mostly spent on
Q217: According to research by American Business Media,
Q218: The recent shift in business-to-business advertising to
Q219: The media multiplier effect means:
A)the combined impact
Q220: Ads in trade journals and other media
Q222: Advertising in international markets is largely the
Q223: In business-to-business advertising, the majority of advertising
Q224: Although there are a large number of
Q225: Name the challenges present in business-to-business media
Q226: Many of the goals of business-to-business advertisements
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