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The Success of Oreos During the 2013 Super Bowl Game

Question 120

Multiple Choice
The success of Oreos during the 2013 Super Bowl game led to:

The success of Oreos during the 2013 Super Bowl game led to:


A) viral marketing campaigns created prior to live events, but launched during live events.
B) the creation of interactive blogs that engage fans of a sporting event.
C) the creation of war rooms during live events to create and execute instant marketing messages.
D) content seeding strategies employed just prior to and during live sporting events.

Correct Answer:

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