A local newspaper reporter is an opinion leader when it comes to recognizing the best bar-b-que in town. The reporter could be included in which type of program?

Question

Quizplus · Accepted Answer

The reporter is an influencer who can sway the opinions of the local community. Including the reporter in an influencer marketing program could be beneficial in promoting a particular bar-b-que establishment. Biased marketing suggests manipulating information to mislead consumers, while opinionated marketing may promote subjective opinions without a clear influencer or endorsement. Brand loyalty marketing focuses on promoting a particular brand rather than leveraging an influencer's endorsement.

A Local Newspaper Reporter Is an Opinion Leader When It