During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

Question

Quizplus · Accepted Answer

The fact that Starbucks sent messages on Facebook and Twitter during a blizzard suggests that their social media strategy is focused on real-time marketing. They are capitalizing on a current event and tailoring their messaging accordingly, in this case promoting how their warm cup of coffee can be a comfort during inclement weather.

During a Recent Blizzard, Starbuck's Sent Messages on Facebook and Twitter