Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:
A)only in the largest cities
B)that have a regional versus local market area
C)where the crime rates are exceptionally low
D)in cities where interview cooperation rates are the highest
E)in cities where mall security is available

Question

Quizplus · Accepted Answer

Companies who select shopping malls for conducting mall-intercept interviews tend to select malls that have a regional versus local market area. This is because regional malls attract a greater number and variety of shoppers, and thus provide a larger and more diverse pool of potential interviewees.

Research Companies Who Select Shopping Malls for the Purpose of Conducting