A disadvantage of the ________ is that the marketing researcher is more limited in the quantity and types of information that he or she can obtain.
A)telephone interview
B)in-office interview
C)mall-intercept interview
D)in-home interview
E)dual data collection

Question

Quizplus · Accepted Answer

Telephone interviews are limited in the quantity and types of information that can be obtained due to the lack of visual aids and the inability to observe non-verbal cues.

A Disadvantage of the ________ Is That the Marketing Researcher