According to Porter, the competitive strategy that reflects the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sale service is called
A)competitive scope.
B)differentiation.
C)concentration.
D)diversification.
E)lower cost.

Question

Quizplus · Accepted Answer

According to Porter, differentiation is the competitive strategy that reflects the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sale service. The other options are not the correct descriptions of this strategy.

According to Porter, the Competitive Strategy That Reflects the Ability