What is guerrilla marketing?
A) the use of large, attention-getting displays such as balloons and searchlights at the retail site
B) the use of hidden attacks on the competition by creating false news releases, negative WOM, and industrial sabotage
C) the use of promotions that rely on unconventional locations and strategies to build buzz
D) the use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customer turns

Question

Quizplus · Accepted Answer

Guerrilla marketing refers to the use of unconventional and unexpected promotional tactics to attract attention and create buzz. These tactics may include stunts, giveaways, and events in non-traditional locations or with unusual approaches. This approach often requires creativity and a willingness to take risks, but can generate high levels of engagement and social sharing when executed effectively. Options A and D describe more traditional advertising tactics, while Option B describes unethical and potentially illegal actions.

What Is Guerrilla Marketing