Vanna is anxiously watching the jeweler appraise the engagement ring that Chad recently gave her. She knows that it might not be proper to go behind Chad's back and have the ring appraised, but she wants to insure it (and she really wants to know just "how much" Chad loves her). Attaching abstract values such as love to concrete attributes such as size and clarity of the stone is a process called ________.
A) escalating value
B) sentiment analysis
C) laddering
D) disassociation

Question

Quizplus · Accepted Answer

Laddering is the process of attaching abstract values to concrete attributes. In this case, Vanna is attaching the abstract value of love to the concrete attribute of the size and clarity of the ring's stone.

Vanna Is Anxiously Watching the Jeweler Appraise the Engagement Ring