Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is so because gasoline is selected for purchase following a low-involvement hierarchy, which makes point-of-purchase factors more important.

Question

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The statement is true. Gasoline is priced down to a fraction of a cent because it is a low-involvement product, meaning it is typically purchased quickly and without much thought or consideration. This makes factors such as price and convenience more important at the point of purchase.

Gasoline Is the Only Commonly Purchased Product That Is Priced