Kix Cereal is promoted as being "kid-tested and mother-approved." The front of the cereal box promotes the cereal's nutritional value, and the back has games for kids to play. Kix likely considers children its primary market.

Question

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The slogan "kid-tested and mother-approved" suggests that Kix targets both children and their parents, with the nutritional value appealing to parents and the games appealing to children.

Kix Cereal Is Promoted as Being "Kid-Tested and Mother-Approved