A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

Question

Quizplus · Accepted Answer

A pull strategy is more effective when goods are sold using self-service distribution. This is because in self-service distribution, the customers are already actively seeking out the product on their own, so a pull strategy that focuses on creating demand and generating interest in the product is more likely to be successful. In contrast, a push strategy where the product is aggressively promoted to customers who may not be actively seeking it out is less effective in self-service distribution.

A Push Strategy Is Most Likely Preferable to a Pull