A company would most likely use gap analysis to ________.
A)estimate market potential over a business cycle
B)compare sales over time
C)compare consumption potential with its own sales
D)determine the best market niches to target

Question

Quizplus · Accepted Answer

Gap analysis is a technique to compare an organization's actual performance with its potential performance. It identifies the gap between what the company is currently achieving and what it is capable of achieving. A company would use gap analysis most likely to compare consumption potential with its own sales and identify areas where they can improve their performance to bridge the gap between potential and actual performance.

A Company Would Most Likely Use Gap Analysis to ________