A ________ is both a container and a communication vehicle.
A)promotion
B)touchpoint
C)product placement
D)package
E)branded app

Question

Quizplus · Accepted Answer

A package not only contains a product but also communicates information about the product such as brand, features, and benefits to the consumer. The package acts as a communication vehicle that can attract the attention of potential buyers and provide them with relevant information about the product.

A ________ Is Both a Container and a Communication Vehicle