Which of the following is NOT an advantage of product placement?
A)demonstrates product use in a natural setting by people who are celebrities
B)unexpected and catches the audience when resistance to advertising messages may be dialed down
C)effective even if there is not a match between the product and the movie or its audience
D)good for engaging the affections of other stakeholders, such as employees and dealers, particularly if the placement is supported with its own campaign
E)All of the above are advantages of product placement.

Question

Quizplus · Accepted Answer

This statement is false - a mismatch between the product and movie/audience can make the product placement ineffective. Therefore, not being effective in these situations is not an advantage of product placement.

Which of the Following Is NOT an Advantage of Product