Which marketing communication tool has the goal of creating impact on the store shelf?
A)press release
B)packaging
C)word of mouth
D)coupons
E)customer service

Question

Quizplus · Accepted Answer

Packaging is designed to not only protect the product but also to create an impact on the store shelf. The design, colors, and graphics of the packaging can help draw attention to the product and make it stand out among competitors.

Which Marketing Communication Tool Has the Goal of Creating Impact