A local business that hires a sign holder to stand on the sidewalk,trying to catch the attention of passersby by promoting a special marketing event,is using ________.
A)guerrilla marketing
B)viral marketing
C)product placement
D)advertainment
E)mobile marketing

Question

Quizplus · Accepted Answer

Guerrilla marketing involves using unconventional and creative tactics to promote a product or service. Hiring a sign holder on the sidewalk is an example of such a tactic.

A Local Business That Hires a Sign Holder to Stand