June's job at an advertising agency entails identifying and selecting media options based on research into the audience profiles of various media as well as scheduling and budgeting.What is June's job responsibility?
A)media planning
B)media buying
C)account planning
D)account management
E)message development

Question

Quizplus · Accepted Answer

June's responsibility involves identifying and selecting media options based on research into audience profiles, which falls under media planning. Media buying involves negotiating and purchasing ad space, while account planning and management involve working with clients to develop campaigns and maintain relationships. Message development involves creating the actual advertising content.

June's Job at an Advertising Agency Entails Identifying and Selecting