The growth of the Internet caused many brick-and-mortar firms operating only offline to ________ in response to customer demands and a changing marketplace.
A)become click-only firms
B)send out more catalogs
C)become click-and-mortar firms
D)develop more infomercials
E)expand their outside sales forces

Question

Quizplus · Accepted Answer

The growth of the Internet led to the emergence of click-and-mortar firms, which operate both online and offline. These firms responded to customer demands and a changing marketplace by adding an online sales channel to their existing brick-and-mortar operations. Becoming a click-only firm (A), sending out more catalogs (B), developing more infomercials (D), and expanding outside sales forces (E) are not necessarily common responses to the growth of the Internet.

The Growth of the Internet Caused Many Brick-And-Mortar Firms Operating