Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Small ads for FliesRUs.com were placed on other Web pages, such as those frequented by fly fishing enthusiasts, by a Web advertising placement company. Consumers could click on the FliesRUs.com's ad, and they would be taken to the Flies-R-Us website. What type of Internet ad does this represent?
A)pop-up
B)banner ad
C)minisite
D)superstitial
E)blog

Question

Quizplus · Accepted Answer

A banner ad is a form of online advertising that displays an advertisement on a Web page, typically at the top or bottom of a page. When consumers click on the banner ad, they are directed to the advertiser's website. This is the type of ad placement described in the scenario, where small ads for FliesRUs.com were placed on other Web pages.

Refer to the Scenario Below to Answer the Questions That