Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry are getting good at this and have decided they'd like to have an "Internet commercial" on their website, much like a TV ad but not on TV. What type of Internet advertising is this called?
A) pop-up
B) move-alongs
C) minisite
D) banner ad
E) superstitial
Correct Answer:
Verified
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