Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-What is one of the first things Bob and Larry should do to help build visibility for their website?
A)create a blog about fly fishing
B)enter a chat room and start talking about the great assortment, prices, and service FliesRUs.com provides
C)register with popular search engines so that their site shows up early on the list provided by the search engine
D)develop a fly fishing game on their website so that consumers will spend more time there
E)develop minisites to place on popular fly fishing Web pages

Question

Quizplus · Accepted Answer

Registering with popular search engines and optimizing their website for search engines is one of the most effective ways to build visibility for their website. This will increase the chances of their website appearing at the top of the search results when potential customers search for fly fishing equipment or accessories online. Creating a blog, entering chat rooms, developing a game, or creating minisites may also be effective, but registering with search engines should be their priority.

Refer to the Scenario Below to Answer the Questions That