The process of planning and delivering programs that encourage sales and contribute to customer satisfaction by providing communication that addresses the needs and wants of consumers is called ________.
A)marketing public relations (MPR)
B)consumer public relations (CPR)
C)efficient consumer response (ECR)
D)public affairs
E)issue management

Question

Quizplus · Accepted Answer

Marketing public relations (MPR) involves planning and delivering programs that focus on promoting sales and satisfying customers through targeted communication that addresses their needs and wants. It is focused on integrating marketing and PR strategies to achieve business goals. Choices B, C, D, and E are not relevant to the described process.

The Process of Planning and Delivering Programs That Encourage Sales