A toll-free phone number, an order coupon, a website, and an e-mail address are examples of ________.
A)steps in the direct marketing process
B)direct marketing
C)measures of effectiveness in direct marketing
D)contact elements that can be included in a direct-response advertisement
E)the offer in direct marketing

Question

Quizplus · Accepted Answer

Contact elements that can be included in a direct-response advertisement refer to various means of communication that potential customers can use to respond to the advertisement. A toll-free number, order coupon, website and email address are examples of such contact elements.

A Toll-Free Phone Number, an Order Coupon, a Website, and an E-Mail