The database marketing process begins with a(n)________ that could include completing a warranty card, entering a contest or sweepstake, or opting in on a website.
A)behavioral target
B)house list
C)information collection point
D)merged list
E)response list

Question

Quizplus · Accepted Answer

The process begins with an information collection point, which is a way for a company to gather contact and demographic information about a potential or current customer. This could include filling out a warranty card, entering a contest or sweepstake, or opting in on a website.

The Database Marketing Process Begins with A(n)________ That Could Include