During the ________ step in the direct marketing process, the DMC message must make it as easy as possible for customers to respond.
A)objectives/strategy
B)offer
C)response/order
D)fulfillment
E)relationship building

Question

Quizplus · Accepted Answer

During the response/order step, the goal is to make it as easy as possible for customers to respond to the DMC message and place an order or take some other kind of action. This can include providing clear instructions for how to respond, offering multiple response channels, and simplifying the ordering process as much as possible. The offer (B) is important for motivating customers to respond, while fulfillment (D) and relationship building (E) come after the response has been received. Objectives/strategy (A) are set before the message is created.

During the ________ Step in the Direct Marketing Process, the DMC