Which of the following is a disadvantage of direct mail?
A)negative consumer perceptions
B)inability to reach audiences who are inaccessible by mass media
C)inability to personalize the message
D)lack of feedback
E)difficulty engage attention of target

Question

Quizplus · Accepted Answer

Direct mail is often viewed negatively by consumers as junk mail or spam, leading to low response rates and wasted marketing efforts.

Which of the Following Is a Disadvantage of Direct Mail