All of the variables that are intended to satisfy the needs of the consumer are considered part of the ________ in direct marketing.
A) message
B) media
C) fulfillment
D) offer
E) response

Question

Quizplus · Accepted Answer

The variables that are intended to satisfy the needs of the consumer, such as pricing, product features, return policies, and payment options, are all part of the offer in direct marketing. The offer is the complete package of what is being offered to the consumer and includes all the terms, incentives, and benefits designed to make the offer attractive and compelling.

All of the Variables That Are Intended to Satisfy the Needs