Which of the following is the most popular method of direct marketing among those organizations that use direct marketing?
A) personal sales
B) sales promotion
C) telemarketing
D) print direct-response advertising
E) direct mail

Question

Quizplus · Accepted Answer

Direct mail is the most popular method of direct marketing among organizations. It allows marketers to carefully target and personalize their offers to specific audiences, resulting in a high response rate compared to other methods of direct marketing. Personal sales and telemarketing can be effective, but are often more costly and time-consuming. Sales promotion and print direct-response advertising may also be effective but are not as widely used as direct mail.

Which of the Following Is the Most Popular Method of Direct