Which of the following is NOT a good tip for creating effective direct mail?
A) Get the attention of the targeted prospect as the envelope comes from the mailbox.
B) Provide all of the information you have about the product.
C) Provide critical information about product use.
D) Use an incentive to encourage a fast response.
E) Inspire confidence, minimize risk, and establish that the company is reputable.

Question

Quizplus · Accepted Answer

Providing all of the information you have about the product may overwhelm the recipient and make it less likely for them to read the entire direct mail piece. It's important to provide critical information about product use, but not overload the recipient with unnecessary details.

Which of the Following Is NOT a Good Tip for Creating