Which of the following is NOT part of the fulfillment stage of the direct-marketing process?
A) receiving payment
B) delivering the product
C) providing delivery tracking information to customers
D) offering a variety of ways for customers to respond
E) processing the transaction

Question

Quizplus · Accepted Answer

Offering a variety of ways for customers to respond is part of the response stage of the direct-marketing process, not the fulfillment stage. The fulfillment stage focuses on delivering the product and processing the transaction, including receiving payment and providing delivery tracking information to customers.

Which of the Following Is NOT Part of the Fulfillment