Which of the following is NOT an advantage of direct mail?
A) reaches a highly targeted audience
B) builds in feedback
C) personalizes the message
D) simplifies calculation of return on investment
E) provides a low cost per thousand

Question

Quizplus · Accepted Answer

Direct mail is typically more expensive than other forms of advertising, such as email or social media advertising, and therefore does not necessarily provide a low cost per thousand.

Which of the Following Is NOT an Advantage of Direct