Which of the following is most likely true of infomercials?
A) They are the most popular method of direct-marketing.
B) They typically air during prime time.
C) They are usually 30 to 60 minutes long.
D) They are typically used for products with low profit margins.
E) They are usually used for products that are widely available in retail outlets.

Question

Quizplus · Accepted Answer

Infomercials are usually 30 to 60 minutes long, giving ample time for the product to be demonstrated and for the seller to give detailed information and convince the viewer to make a purchase. They are not the most popular method of direct-marketing, do not typically air during prime time, and are not necessarily used for products with low profit margins or widely available products.

Which of the Following Is Most Likely True of Infomercials