Radio is not an appropriate medium for direct-response advertising.

Name: Radio is not an appropriate medium for direct-response advertising.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

Direct-response advertising, where the goal is to elicit an immediate response from the audience, can be effective on radio through the use of unique phone numbers, promo codes or URLs. Listeners can easily access these calls to action on their smartphones or through their desktops. Therefore, radio can be an appropriate medium for direct-response advertising.

Radio Is Not an Appropriate Medium for Direct-Response Advertising