Knight-Abbey Commercial Printers and Direct Mailers is a large commercial printer in the southeastern United States. The company develops, prints, and mails direct mail pieces for several businesses. One of the company's largest customers is Beau Rivage casino in Gulfport, Mississippi. Knight-Abbey personalizes and prints eight variations of a direct mail offer to customers. In terms of the types of firms in direct-response advertising, which type is Knight-Abbey?
A)advertising agency
B)direct marketing agency
C)service firm
D)fulfillment house
E)print brokerage

Question

Quizplus · Accepted Answer

Knight-Abbey is a service firm because it provides specialized services like printing and mailing direct mail pieces for businesses, rather than acting as an agency or brokerage.

Knight-Abbey Commercial Printers and Direct Mailers Is a Large Commercial