Anthony is working on an account interested in direct-marketing to a target audience of men who own sports cars.Anthony will most likely use a ________ list.
A) converted
B) house
C) response
D) satisfaction
E) compiled

Question

Quizplus · Accepted Answer

A compiled list is one that is created by gathering information from various sources, such as public records, directories, and surveys. This type of list allows for more specific criteria, such as targeting men who own sports cars. Converted and house lists refer to existing customer databases, which may not be useful for targeting a new audience. Response and satisfaction lists are specific to customers who have already made a purchase or interacted with the company, and may not be relevant for a direct-marketing campaign targeting new prospects.

Anthony Is Working on an Account Interested in Direct-Marketing to a Target