Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers.Direct Data tracks geographic,demographic,and psychographic data,pulling together lists of potential target customers for its clients.When creating direct mail messages,Direct Data's clients likely use this information to ________.
A) build in feedback
B) manage negative perceptions about direct marketing
C) personalize the message
D) tell a complete sales story
E) reach those unreachable by other media

Question

Quizplus · Accepted Answer

Direct Data's client's likely use the information provided by the company to personalize their direct mail messages to potential customers.

Direct Data Is a Service Firm Specializing in Collecting and Analyzing