Which of the Following Statements Regarding Sales Promotion Is False

Which of the following statements regarding sales promotion is false?

A) Shoppers today are better educated and more selective, which means they are more loyal to brands than in the past.
B) Although consumers are an important target for promotions, so are other people, such as the company's sales representatives and members of the trade.
C) Over the years advertising and sales promotion have been battling for their share of the marketing communication budget.
D) Two chief reasons for the growth of sales promotion are the pressure for short-term profits and the need for accountability of marketing communication efforts.
E) From the consumers' perspective, sales promotion reduces the risk associated with a purchase by giving them something of added value.