The consumer promotion that is a tangible reward for a particular act, usually purchasing a product or visiting the point-of-purchase, is known as a ________.

Question

Quizplus · Accepted Answer

A premium is a reward that consumers receive for purchasing a product or visiting the point-of-purchase. It is a tangible item like a toy given in kids meals or a free gift with purchase. Samples and price deals are not rewards for a particular act, but rather incentives to try or purchase a product. Contests and sweepstakes typically require an entry with no guaranteed reward for the consumer's act.

The Consumer Promotion That Is a Tangible Reward for a Particular