A manufacturer-designed display distributed to retailers who use it to call their customers' attention to product promotions is known as a ________.

Question

Quizplus · Accepted Answer

Point-of-purchase (PoP) promotions are designed to attract the attention of customers at the location where they make their purchasing decision. The manufacturer-designed display is an example of a PoP promotion. Trade incentives refer to rewards given to channel members for achieving certain sales goals, rack job is a service provided by wholesalers where they set up and maintain displays at retail locations, spiff is a commission paid to salespeople for selling specific products, and display slick is a term used for advertising materials provided by manufacturers to retailers.

A Manufacturer-Designed Display Distributed to Retailers Who Use It to Call